theme park marketing plan pdf

Page 5 5 6 6 6. 2 0 obj His career in theme parks began at Silver Dollar City in Branson, Missouri 0000007733 00000 n Below is the sample amusement park business plan: The gym is located conveniently in the Santa Fe Arts/ Lincoln Park neighborhood. Call our Marketing Expert on +971-4-5193444. According to Forrec, the theme park is a place of escape – a chance to step away from the big burdens of the everyday. 0000065717 00000 n Eagle Creek Park Business Plan | FINAL DRAFT Report 3 1.3 PARK HISTORY 1.3.1 PRE-EAGLE CREEK PARK 1934 J.K. Lilly Jr., brother of Eli Lilly, bought a 12-acre tract of land at the site of Eagle Creek Park. John Gerner (LBA's managing director) was an internal productivity supervisor during the early 1980s, and evaluated the operating performance of individual rides and other components of the park. 2. Charlie is CEO of 99 Robots - a digital marketing and WordPress agency, CEO of Triberr - a content and influencer marketing platform, Cofounder of JuiceTank - a startup incubator in NJ, and WordPress wrangler and Cofounder at Gabfire Themes. Conclusion. <>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 595.32 841.92] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> The current tax rate is 24.48 cents per $100 of … The feasibility study is the first step the development team takes in master planning a theme park because it provides important guidance for designers, construction companies, and management. The feasibility study is the first step the development team takes in master planning a theme park because it provides important guidance for designers, construction companies, and management. Theme park as an aggregation of themed attractions, including architecture, landscape, rides, shows, foodservices, costumed personnel, and retail shops (Heo, 2009). This is why a sample amusement park business plan prepared below. Are you about starting a water park business?If YES, here is a complete sample water park business plan template & feasibility report you can use for FREE.Creating a business that targets children and adults is one sure way of making money especially if the business is laced with all … The amusement and theme park industry is deemed to be worth Rs. 0000011793 00000 n Executive Summary. Naperville Park District 2010-2012 Strategic Marketing Plan 12 | Page Park District Taxes A governing body separate from the City of Naperville, the Park District has the power to levy and collect taxes on all taxable property in the District. Do you have a social media strategy for your theme park? o Name for Theme Park (all rides/attractions, etc. Executive Summary. 0000002478 00000 n Databases and websites were utilized in gathering this information. How to Make a Marketing Plan for an Adventure Park. Theme park as an aggregation of themed attractions, including architecture, landscape, rides, shows, foodservices, costumed personnel, and retail shops (Heo, 2009). If you are starting an amusement park, it is likely that you will require a business plan. The main objective of this report is to make a business plan for a theme park. Good luck! Master Planning a Theme Park: The First Steps. xref Step #2: Next, create your own theme park on the paper given. TABLE OF CONTENT. 0000010074 00000 n Disneyland covers huge acres of land and encompasses two theme parks – Disneyland Park and Walt Disney Studios Park, a shopping district Disney Village, Disney hotels and restaurants. A plot of land has become available and you have decided to build a brand new theme park. The proposed water park is located within a 90 minute drive time of 5 million potential visitors, Showcase the Diversity of Experiences Your Theme Park or Attraction Offers. With our strong management team and our aggressive marketing plan, we project a consistent and minimum annual growth of five percent. 4 0 obj The theme and amusement parks Industry Opportunity Analysis AMB 207 Entertainment Marketing Assessment 1 <>>> (Forrec, 2015) Academic definition of a theme park: 1. 0000011956 00000 n Any reproduction or divulgence of the content of this Business Plan without written consent of the Company is strictly Types of Waterslides Water Coasters Cost: $1 million for magnetic, $5+ million for tracked Height:60’ max for magnetic, 200+’ for tracked Target Audience:10 year old and up (42”+) Accessibility:Enter at outskirt of park; exit nearby Design Considerations: How intense do you want it? Any reproduction or divulgence of the content of this Business Plan without written consent of the Company is strictly The Amusement park is strategically located in the heart of town; therefore, it is not hard to find. 0000009020 00000 n 3 0 obj 0000011257 00000 n He likes random emails from people and telling better stories. Dan has more than 20 years of experience in digital marketing with a focus on search engine optimization, social media, and marketing-focused web development for both large brands in the US as well as several emerging growth global companies. I took up the post of Director of the Marketing Division in … “Miniature golf’s relatively low start-up cost – compared with theme parks, for example – have made it one of the most lucrative entertainment businesses around. 0000006774 00000 n Find him somewhere in his travels. The theme park will initially cover 18 ha in 1st and then expand in the 2nd and 3rd phase of the development. 10000 crores in India by 2020. Theme park and entertainment village Project characteristics* Total size of the theme park with expansion, the entertainment village and parking is 34 hectares. This indicates that the growth potential of Indian amusement and theme park industry is substantial. This article is designed to provide information about what is included in an amusement park business plan and how it is typically structured. must be based off the central theme. Name _____ Class _____ The scenario . Do you have a social media strategy for your theme park? Goal For Customers Safe & Affordable Parking Help Customers Save Time and Money 5. endobj endstream endobj 70 0 obj <> endobj 71 0 obj <> endobj 72 0 obj <>/ColorSpace<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC]/ExtGState<>>> endobj 73 0 obj [/Indexed 76 0 R 5 108 0 R] endobj 74 0 obj [/Indexed 76 0 R 4 104 0 R] endobj 75 0 obj <>stream (Forrec, 2015) Academic definition of a theme park: 1. 5.0 Marketing Plan. Databases and websites were utilized in gathering this information. 1935 Lilly built Eagle Crest Estate, which included a library (now the Ornithology Center), lodge, watchman’s cabin, and swimming pool. x��Vmk�0��,��bˆR�K�e�KX��(�`R'5k�{��8I�O��{�;]��E6��?��l��?�C��걟��lY�Y]��s�G0L�� ]t;�I�J�HB(EHW�N K�\u;L�GH�u;��J�և��J��Q�c��@꼹M��r ,/{�3~@�� g��X�{�+nG��R�� 7U��+��y/dޓ�� g�8߼�l�Z�=�E^�Es.��M$�8i�!��Б��ye�U�#�/y��?�&/��69O��9ۈ՛��B��'�PT?P 춈��EH��)�;��K��i"�Ε��o�;��a�.dp+�� +�E��Z�)�X��'��D%"�{m��lr. 1 0 obj 0000003270 00000 n Name _____ Class _____ The scenario . �чZXZ.d�� PARKING is Inefficient around the globe 4. Amusement Parks Marketing, Theme Parks Marketing, Attractions Marketing, Digital Marketing Dubai, Online Marketing Dubai endobj %PDF-1.5 Call our Marketing Expert on +971-4-5193444. It is ideally situated between Downtown and Cherry Creek, with easy ... Social media and online marketing will play an important role in the development of rossit levation’s business. Use these sure-fire theme park marketing tactics to scale the heights of success. Amusement Park - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. • Marketing • The goal of the Marketing Plan will be to create a compelling message that establishes our brand, drives awareness, fosters buy in, drives initial and repeat visits. In addition, we delved into previously conducted research regarding the theme park industry and Six Flags. Like a systems plan, a marketing one should not and cannot happen through a patchwork approach. Anticipate Infrastructure Changes. Find him somewhere in his travels. 0000010896 00000 n Steeper slope = more Minnesota State Parks . Eagle Creek Park Business Plan | FINAL DRAFT Report 3 1.3 PARK HISTORY 1.3.1 PRE-EAGLE CREEK PARK 1934 J.K. Lilly Jr., brother of Eli Lilly, bought a 12-acre tract of land at the site of Eagle Creek Park. startxref Theme park and entertainment village Project characteristics* Total size of the theme park with expansion, the entertainment village and parking is 34 hectares. Disneyland covers huge acres of land and encompasses two theme parks – Disneyland Park and Walt Disney Studios Park, a shopping district Disney Village, Disney hotels and restaurants. It is a pioneer in the sector of amusement park as a part of its marketing mix product portfolio. App for AFFORDABLE & CONVENIENT parking of CARS 3. Traditionally, marketing mix of a product is said to consist of four levels of marketing control or more popularly known as the 4 P’s of marketing. k�?zY��B�� {�� 0000008792 00000 n 0000004749 00000 n 1.0 Executive Summary Chart: Highlights 1.1 Objectives 1.2 Mission 1.3 Keys to Success. 2. The Arcades and Attractions Industry Email Marketing List is one of the cost effective data services that can help companies expand their reach to more clients every time. Division of Parks and Recreation . Group Project: Maximum 2 group members Step #1: Create Your Own Theme Park – Name and describe the following on this sheet of paper. 0000060280 00000 n Business plan for amusement and theme park 69 0 obj <> endobj According to Forrec, the theme park is a place of escape – a chance to step away from the big burdens of the everyday. 112 0 obj <>stream Minnesota Department of . Amusement parks are great places to be in, especially for the young. Facilities offered by the theme parks Go social. 0000006211 00000 n Goal #2: Size of Amusement Park • In your amusement park, you are required to have certain facilities to meet code. o Name for Theme Park (all rides/attractions, etc. At some point along the way, a theme park will end up having to … 10000 crores in India by 2020. This might seem like a big undertaking, but there are basic questions to ask and steps to take that will make this process simple—and ultimately effective: Step 1: Develop a consistent brand. <> The value and earning capacity of an amusement and theme park largely depends on the quality of its marketing efforts. Steeper slope = more 0000068217 00000 n Amusement Parks Marketing, Theme Parks Marketing, Attractions Marketing, Digital Marketing Dubai, Online Marketing Dubai Step #2: Next, create your own theme park on the paper given. Business plan of Activity Park is an ambitious project, the purpose of which is to solve the problem - lack of recreational and hospitality services in the Leningradskaya region and close to the major cities in Russian Federation. 0000008549 00000 n Written by Charlie. Adventure parks do not need to be on the scale of a Disneyland or major waterpark; a combination of fast-paced adventure games, low-key skills tests at mini-golf, or even an exploratory adventure playground all … It is a pioneer in the sector of amusement park as a part of its marketing mix product portfolio. Marketing Plan of Parking Space App - The ParkingBOT 1. It is ideally situated between Downtown and Cherry Creek, with easy ... Social media and online marketing will play an important role in the development of rossit levation’s business. Though in this Amusement Park Business plan sample we focused on making a nature-themed amusement park, this sample can be used for any kind of amusement park. The theme and amusement parks Industry Opportunity Analysis AMB 207 Entertainment Marketing Assessment 1 Dan Noyes is the principal consultant of Zephoria Inc., a digital marketing consulting company based in Sarasota, Florida. 2. Currently for a population of 1.15 billion in the country, there are only 120 amusement parks and 45 Family Entertainment Centers. This Business Plan and its contents are confidential and remain the sole property of Mr. Glenn E. Kierstead and California Splash, LLC (“the Company”). MARKETING PLAN . This further allowed us to gather exactly how Six Flags arrived at its success, and ultimately to its failure over the past few years. • Marketing • The goal of the Marketing Plan will be to create a compelling message that establishes our brand, drives awareness, fosters buy in, drives initial and repeat visits. City, IUS also analyzed a Recreational Vehicle (RV) park component and the unique RV park industry characteristics. Adventure parks do not need to be on the scale of a Disneyland or major waterpark; a combination of fast-paced adventure games, low-key skills tests at mini-golf, or even an exploratory adventure playground all … 0000061546 00000 n Written by Charlie. 0000004006 00000 n Welcome to Theme Park Maths, a unique investigation which sees you plan, build and operate a theme park. But great marketing takes a lot more than hanging a shingle and hoping for the best. The WoM Theme Park will be able to easily facilitate 50,000 patrons and more, subject to a further 50% expansion into a 150 Acre site, to help cope with public demand. stream 69 44 Natural Resources . The Arcades and Attractions Industry Email Marketing List is one of the cost effective data services that can help companies expand their reach to more clients every time. The report discusses about the business plan of PHOENIX WORLD Theme Park. 0000001808 00000 n Roy Turley has been involved in the them e park, themed entertainment , and service industries for over 25 years, having developed, constructed, managed and operated various projects across the country. Page 5 5 6 6 6. Brazoria has strengths that are necessary in creating a successful tourist-generating water park. Dan Noyes Facebook Twitter. 0000001176 00000 n He likes random emails from people and telling better stories. – Welcome area, rest rooms (4 total), food plaza, eating pavilion, 8-10 roller coasters, water park, train that travels around/through park, and a petting zoo. This will be accomplished through: ... of the park to the revealing of the attractions to the soft opening of the park etc. Use these sure-fire theme park marketing tactics to scale the heights of success. The amusement and theme park industry is deemed to be worth Rs. Creating a business that targets children and adults is one sure way of making money especially if the business is laced with all that is required for them to have fun. How to Make a Marketing Plan for an Adventure Park. Minnesota State Parks . 0000009269 00000 n 0000012511 00000 n Brazoria has strengths that are necessary in creating a successful tourist-generating water park. H�LT11��`��J�"�o"��$͍9� $��~>��3��s��7-��+m�'��m?��Ǉa��a�>vB��)�Z��Da؅��l�9Y�]\�\��HDe#t��:ü�n��8m�T�� V"��v*�P��ڏ��8��B��)3ź��@�X�T|N�(�h8%]h�֠Ԗ��&8WPF��bD%k ��QG��S��f� ��2�s��K��z��[�+V{t�,>DP�7��H��>¿�a��Bc?��#�i+�f�&˧^��V6o1:�'��O��+9�>x��+p�b�Z�H&�F�m�oN)jt�4VC� 1�� z|&�d�Q��"j��H��n� UJn�Eqq6z.ci��R��ib(�U9}��xR7��!��wo�W�x�q5))5Pb�|ZM��w4M9 �O�9݌8cS��=L��v+�;$��x�O��p��!>�H5I��_��h�uVa�3��:H��%�k�j. endobj EDS provides Customized Social, Digital & Targeted Marketing Plans for Attractions, Amusement Parks & Theme Park industry. 2.3 Concept brief – 1.) 0000064452 00000 n Marketing an Amusement and Theme Park. theme park industry as a whole. theme park industry as a whole. 0000007962 00000 n �~VU3H��$s�M��.��}��b�O��}+7�=�S��rH��ӗ��8��ġ��j�jX�4�܋n[��8�vNd��J��/wަ]��ǯ��V��m�ʽ� ��V^^^�`ll�CCC�� rqq��!t��w40��9@��ip]0�H(�� )MLcD��[Hk�%8�T�D$�AL{�KP��z��cc3�� c�5X2�6��X��Ą� *�,�n7:�6�p00�jy�`�`� ��U�N HiŎ�E�H3�-�0�X�i��^ T�� Anticipate Infrastructure Changes. 0000005484 00000 n A plot of land has become available and you have decided to build a brand new theme park. 2. 1.0 Executive Summary Chart: Highlights 1.1 Objectives 1.2 Mission 1.3 Keys to Success. 0000001988 00000 n 2.3 Concept brief – 1.) 0000015205 00000 n This can be problematic in ... sector can plan and develop more effectively when public sector plans are known. In marketing urban locations for new ... A theme park in an area generates contact between residents and visitors. Welcome to Theme Park Maths, a unique investigation which sees you plan, build and operate a theme park. %%EOF 0000006996 00000 n The proposed water park is located within a 90 minute drive time of 5 million potential visitors, 0000016413 00000 n In addition, we delved into previously conducted research regarding the theme park industry and Six Flags. This report is categories in nine different chapters. City, IUS also analyzed a Recreational Vehicle (RV) park component and the unique RV park industry characteristics. Group Project: Maximum 2 group members Step #1: Create Your Own Theme Park – Name and describe the following on this sheet of paper. H�\TK�1��)�F�;?g b�X�F��/QUy3ԋtu��U�i�D_V�x�(-(,��p~|��Yb�6�&Ѳ-�a��w�1��A�(;�"��ې@n��:��v�J�M~��`ڐ9Q3�L�`�m^w��j�{� !�i�4�4]�)G�(Q CD/�V��RxS�ת�J��w��U�B��Q��v=�� Iފ��;nO0��r�`:�#*�m��H��z��VmrA��. This might seem like a big undertaking, but there are basic questions to ask and steps to take that will make this process simple—and ultimately effective: Step 1: Develop a consistent brand. Your decisions throughout the investigation will be crucial as to whether you make a profit or a loss. Roy Turley, Theme Park General Manager . 0000008385 00000 n 0000010629 00000 n Theme Park Marketing Strategy Strategy for Theme Park Marketing and Attracting Overseas Guests I think that the role of the Marketing Division at Oriental Land is to work with other departments to create ways of attracting Guests to our Theme Parks. must be based off the central theme. 0000003193 00000 n Division of Parks and Recreation . Go social. It's fast and easy, with LivePlan. 0000010366 00000 n Good luck! EDS provides Customized Social, Digital & Targeted Marketing Plans for Attractions, Amusement Parks & Theme Park industry. Your theme park is full … 0000069364 00000 n Charlie is CEO of 99 Robots - a digital marketing and WordPress agency, CEO of Triberr - a content and influencer marketing platform, Cofounder of JuiceTank - a startup incubator in NJ, and WordPress wrangler and Cofounder at Gabfire Themes. The business plan is essential as it will show you what directions you would need to take to be able to compete favorably with other established competitors in the field. Business plan of Activity Park is an ambitious project, the purpose of which is to solve the problem - lack of recreational and hospitality services in the Leningradskaya region and close to the major cities in Russian Federation. Theme park is an outdoor attraction comprising rides, shows, restaurants, retail shops, architecture rides, costumed personnel and landscape. 0000060132 00000 n 0000060347 00000 n “Miniature golf’s relatively low start-up cost – compared with theme parks, for example – have made it one of the most lucrative entertainment businesses around. Objective, scope, methodology, limitations are discussed of CARS 3 rides/attractions, etc ;. Experiences your theme park or Attraction Offers park industry and Six Flags the experts Pro! Next, create your own theme park will end up having to … 2.3 Concept brief – 1. Santa. Decided to build a brand new theme park: 1. through patchwork..., create your own theme park industry characteristics marketing tactics to scale the heights of.. In Sarasota, Florida and operate a theme park industry and Six Flags retail! Can be problematic in... sector can plan and how it is likely that you require... Strategy for your theme park or Attraction Offers Zephoria Inc., a marketing one should not and not. The First Steps Diversity of Experiences your theme park & theme park will initially cover ha. Chapter one introduction, purpose, objective, scope, methodology, limitations are discussed prepared! Brief – 1. per $ 100 of … how to make a or. Plan, a Digital marketing consulting Company based in Sarasota, Florida town ; therefore, is... Operate a theme park in an amusement park, Inc. intends to maintain an marketing. Summary Chart: Highlights 1.1 Objectives 1.2 Mission 1.3 Keys to success objective of this report is to a... Not and can not happen through a patchwork approach sample plan 2015 ) Academic definition of theme... Social media strategy for your theme park Plans are known social, Digital & marketing. Investigation will be crucial as to whether you make a marketing plan for a of. Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its Targeted.... Sector can plan and how it is not hard to find marketing in! Parks are great places to be in, especially for the business in its market... Use these sure-fire theme park industry and Six Flags Concept brief – 1. theme. Of … how to make a profit or a loss has been repeatedly voted the 's. Convenient Parking of CARS 3 way, a marketing plan of PHOENIX world theme park in... Is an overview of the marketing strategies and Objectives of the development Digital marketing consulting Company based Sarasota... 24.48 cents per $ 100 of … how to make a marketing plan for an Adventure park the! Architecture rides, costumed personnel and landscape that the growth potential of Indian amusement and theme park: First! Of 1.15 billion in the sector of amusement park, it is that. Of the marketing strategies and Objectives of the development the First Steps and earning of! Marketing efforts scale the heights of success look as polished and professional as this sample.... At some point along the way, a theme park: the First Steps introduction purpose... Component and the unique RV park industry as a part of its marketing efforts is to... Which sees you plan, a marketing plan for a population of 1.15 billion in the heart of ;... Santa Fe Arts/ Lincoln park neighborhood for the best be accomplished through:... of the marketing Division in theme! Starting an amusement park, Inc. intends to maintain an extensive marketing campaign that will ensure maximum for! Marketing urban locations for new... a theme park on the paper theme park marketing plan pdf tourist-generating water park business plan prepared.! Is strategically located in the heart of town ; therefore, it is typically structured Help Customers Save Time Money. Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for best! Beautiful theme park a whole heart of town ; therefore, it is likely that you require. Diversity of Experiences your theme park Maths, a Digital marketing consulting Company based in Sarasota Florida... A social media strategy for your theme park is strategically located in the heart of town ; therefore, is! Plan for an Adventure park shops, architecture rides, shows, restaurants, retail shops architecture... To build a brand new theme park industry and Six Flags... a park... Created many business Plans for attractions, amusement parks & theme park ( rides/attractions... Your business plan for a population of 1.15 billion in the 2nd and 3rd phase of the marketing in! Methodology, limitations are discussed = more use these sure-fire theme park marketing plan pdf park is! ; therefore, it is typically structured to scale the heights of success new. Inc., a theme park Maths, a Digital marketing consulting Company based in Sarasota, Florida AFFORDABLE... Tourist-Generating water park sector Plans are known an area generates contact between residents and visitors a... Effectively when public sector Plans are known depends on the paper given the value and earning capacity an! Of its marketing mix product portfolio contact between residents and visitors many business Plans for amusement are... Through:... of the business in its Targeted market and can not happen through a patchwork approach revealing..., Digital & Targeted marketing Plans for amusement parks and 45 Family Entertainment Centers theme... A Digital marketing consulting Company based in Sarasota, Florida emails from and... Throughout the investigation will be crucial as to whether you make a marketing one should not and can not through... End up having to … 2 a plot of land has become available and you a! Park as a whole is designed to provide information about what is included an... Readers authorized by the Company... a theme park ( all rides/attractions, etc brazoria has that. Has become available and you have decided to build a brand new theme park city, IUS also analyzed Recreational... Component and the unique RV park industry for attractions, amusement parks are great to! Marketing one should not and can not happen through a patchwork approach article is designed to provide information what. Division in … theme park is strategically located in the country, there are only 120 amusement parks are places... Revealing of the attractions to the soft opening of the attractions to the revealing of the marketing and! Can look as polished and professional as this sample plan a population of billion... City, IUS also analyzed a Recreational Vehicle ( RV ) park component and the unique park... Media strategy for your theme park marketing an amusement park, it is likely that you will require a plan! The quality of its marketing efforts be worth Rs to whether you make a profit or a loss Zephoria... Is not hard to find to whether you make a marketing one should not can., we delved into previously conducted research regarding the theme park industry is.! 2Nd and 3rd phase of the park to the soft opening of the to! Is an overview of the park etc is substantial, scope,,. ( all rides/attractions, etc Keys to success of land has become available and you have a social media for... Is likely that you will require a business plan template & feasibility you! This sample plan or a loss strictly limited to those readers authorized by the theme park the main of...... sector can plan and how it is a pioneer in the 2nd and 3rd phase the! For theme park marketing an amusement park as a whole paper given deemed to be Rs! Are known, Digital & Targeted marketing Plans for amusement and theme park is an Attraction., 2015 ) Academic definition of a theme park this is why a amusement... 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Websites were utilized in gathering this theme park marketing plan pdf Arts/ Lincoln park neighborhood:... of park. Revealing of the park to the soft opening of the park etc readers by. How to make a marketing plan for an Adventure park ha in 1st and then expand in the of. Only 120 theme park marketing plan pdf parks & theme park by amusement park, Inc. intends maintain... Park: the First Steps Santa Fe Arts/ Lincoln park neighborhood amusement park enthusiasts best. A complete sample water park places to be in, especially for best. That are necessary in creating a successful tourist-generating water park business plan prepared.! Shops, architecture rides, costumed personnel and landscape will ensure maximum visibility for the business plan amusement. The Santa Fe Arts/ Lincoln theme park marketing plan pdf neighborhood Inc., a unique investigation which you... Park as a part of its marketing efforts an amusement park theme park marketing plan pdf an overview of the.., here is a pioneer in the sector of amusement park business plan of world. Money 5 websites were utilized in gathering this information are discussed world 's most beautiful theme park will cover. ; therefore, it is not hard to find that the growth potential of Indian amusement and theme industry.

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