Chocolate Boulevard. Owner Morris "Moishe" Cohen owned a hat and shoe-repair shop and simply had a candy cart out front. Economy Candy is located at 108 Rivington Street Read on for our article on the Lexington Candy Shop, NYC’s oldest family owned luncheonette. Shoe sales plummeted during the Depression, so candy became the Cohen family moneymaker. Affy Tapple. Serving our customers and friends is the best way to describe the experience at Economy.” Cohen died in his sleep, said his grandson Mitchell Cohen, who now runs the store that Morris founded more than 70 years ago. Economy Candy has not only survived and thrived, but achieved a reputation far beyond New York City. 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